Bentonville, AR - Continuing a Downtown Bentonville holiday tradition, the Bentonville Christmas Parade will air across Northwest Arkansas on Christmas morning from 9am to 10am on KFSM (CBS).

More than 100 floats with 1,000 participants will be featured on Monday, December 25th as Downtown Bentonville Incorporated produces a special edition of its weekly show, DWTN Now.  

Outside of the event itself, the TV production took months of planning, plenty of high-quality equipment, and days of editing to move the parade from the streets of Bentonville to the TV airwaves of NWA.  

Click here for a video preview of the show.

Hosting the TV Special is Dana Schlagenhaft and Aaron Nolan.  In addition to her role as Executive Director of DBI, Mrs. Schlagenhaft has more than a decade of experience in local TV and is a lifelong resident of Bentonville.  Mr. Nolan spent 17 years in television news, most recently at NewsNation in Chicago, he currently serves as Communications Director for DBI.  Behind the scenes, Chandler Harris took on the task as Technical Director and Editor.  Mr. Harris is a student at Missouri State University and works as DWTN Now’s Editor.

Schlagenhaft said, “This parade is more than a festive event; it's a reminder of the strength and spirit of Bentonville. It’s important to DBI to amplify that feeling of togetherness far and wide! We invite you on Christmas morning to come together to celebrate the simple pleasure of being part of this wonderful community.”

This production of the Bentonville Christmas Parade is made possible by our wonderful sponsors, Hershey, Black Hills Energy, and Community Coffee, with support from Walmart, Runway Group, and the Walton Family Foundation. A special thanks to AVAD3.

The full parade show will also debut on DBI’s YouTube Channel at 10am. Click here for link.


Downtown Bentonville Inc. works to promote community and enhance the Downtown Bentonville experience for everyone.