Downtown Bentonville Incorporated is proud to announce the return of First Friday, April 7th on the Bentonville Square. The 2023 First season is fueled by ZOA Energy Drinks.

From April to October First Friday will feature food trucks, local vendors, plenty of family fun, and music located on our mainstage on 2nd Street in front of Arvest Bank.

April’s First Friday will celebrate the 150th anniversary of the City of Bentonville.  Additionally, it will showcase the city’s best talent on the mainstage.  Bentonville’s Got Talent will feature 25 acts starting at 4 pm.  Our panel of celebrity judges will have the difficult task of finding the best, and the winner will get the chance to appear as a featured artist at a later First Friday.

At 7:30 pm, recording artist and Natural State native, Madison Watkins will take the stage.  Watkins grew up in Fayetteville and moved to Los Angeles to further her musical career. She was a Top 10 finalist on Season 19 of American Idol and currently has more than 250,000 followers on social media.

Watkins said, “I am so excited to come back to Northwest Arkansas, to be reunited with the people who believed in me from the beginning, voted for me on American Idol, and who have continued to support my music in all aspects over the past couple of years. I truly cannot wait to play a show for the people I love the most.”

First Friday ‘Lunch Break’ will allow folks to enjoy the food trucks around the square a little early.  ‘Lunch Break’ is also welcoming Yoga on the Square from Yoga Story NWA.  ‘Lunch Break’ runs from 11 am to 1 pm.  The full First Friday event begins at 3 pm.

Please be aware of street closures starting at 5 am on Friday, April 7th, and running until 10 pm. Parking will be limited, so we encourage everyone to arrive early.

ABOUT DOWNTOWN BENTONVILLE INC. A private, not-for-profit organization, Downtown Bentonville Inc. is uniquely positioned as a driving force to build and promote a welcoming and lively downtown for all community members. Learn more about DBI at