Downtown Bentonville Announces 2023 First Friday Season Fueled by ZOA Energy


Bentonville, AR - Downtown Bentonville Incorporated (DBI) is proud to announce the 2023 First Friday season will begin on April 7th and wrap on October 6th.

First Friday is a monthly, family-friendly event that welcomes as many as 10,000 people to the heart of Downtown Bentonville.  The events aim to enhance the Downtown experience for everyone.

Executive Director Dana Schalgenhaft said, “Our goal is to offer free and low-cost family-friendly events in our growing and bustling downtown.”

Downtown Bentonville Inc. is thrilled to announce a new presenting partnership with ZOA Energy Drinks. First Fridays in 2023 will be ‘Fueled by ZOA Energy Drinks’.  ZOA focuses on not only producing clean energy drinks, but the company believes in a spirit and feeling with its product, making the relationship with DBI a natural fit for the vibe of Downtown Bentonville. ZOA is co-owned by superstar Dwayne Johnson.

Schlagenhaft added, “Our focus is enhancing an experience for everyone downtown, and with ZOA’s spirit and support, this 2023 season will be something special.”

Each month during the ‘23 season will have a unique theme, allowing for a one-of-a-kind experience at every event.

April 7th – Celebrate Bentonville (150th Anniversary of Bentonville)

May 5th – Pet-A-Palooza (Sponsored by Best Friends Animal Society)

June 2nd – Art Fest (Sponsored by Jolly Rancher)

July 7th – The Great Outdoors (Sponsored by Hershey’s)

August 4th – Back to School (Sponsored by Hostess)

September 1st – In Motion (Sponsored by Segway)

October 6th – Oktoberfest (Sponsored by Werther’s)


A private, not-for-profit organization, Downtown Bentonville Inc. is uniquely positioned as a driving force to promote community and enhance the downtown Bentonville experience for everyone.