Thanks to generous support from HERSHEY'S, the Bentonville Christmas Parade will be produced into a thirty-minute television show.

Downtown Bentonville Inc. will produce the show as part of its storytelling project, DWTN Media.

The 2021 Bentonville Christmas Parade Show will air on KNWA (NBC affiliate) on December 25th at 8:30 am and will feature highlights from the parade and community interviews.

If you miss the parade on Christmas morning, you can catch at 10:00am on New Years Day before the Rose Bowl Parade!