10 Things to Expect at First Friday: Oktoberfest


October’s First Friday will be held on Friday, October 7th, 2022, from 11:00 am to 9:00 pm on the Downtown Bentonville Square.   

Food trucks and music kick off at 11:00am.

Activities and activations within the event footprint begin at 3:00pm. 

1. And the theme is… Oktoberfest!

Before you lift a stein to celebrate our upcoming First Friday, here’s a little history lesson, brought to you by Google. 

Did you know that Oktoberfest is the largest annual Volksfest  in Munich, Germany held over a two-week period?  The festival originated on October 12, in 1810! It was originally a celebration of the marriage between the Crown Prince of Bavaria (who would later become King Louis I) and Princess Therese Von Sachsen Hildbrgausen.  Yeah, say that last name ten times fast!

Here in Downtown Bentonville, Oktoberfest means music, brats and one festive beer garden.  A brewtiful sight if you ask us!

2.  But first, here’s a word from our sponsors…

A big thanks and shoutout to our Oktoberfest First Friday sponsors: Werther’s Original and Lifewater International!

Be sure to make a sweet stop by the Werther’s and Mamba tents for games, photo opportunities, and of course our favorite…candy samples!  

At 6:00 p.m. Lifewater International, a non-profit clean water organization headquartered in Bentonville, will take the stage as presenting sponsor during October’s First Friday to educate the community on Lifewater’s mission: To provide access to safe water, and improved sanitation and hygiene, one village at a time.

During their stage time, Lifewater will challenge people to compete in a “Lug the Jug” challenge. “Lug the Jug” will feature a short obstacle course in which audience participants will attempt to carry a jerry can full of water for a specified distance. This challenge will raise awareness of the Tanzania Water Crisis, in which Women and children traditionally bear the weight of the water problems in their communities, waking early to gather water from faraway, unsafe sources and making several trips each day.

Lifewater International will also have an informational booth set up to provide fun swag and talk about Lifewater’s mission around the world.

3.  Get ready to sing and dance!

Polish up those dancing shoes and warm up those vocal chords because we’ve got a music lineup that’s going to have you dancing and singing all night!   Our festival kicks off on the AVAD3 Main Stage with Swade Diablos and will be followed by Blew Reed and The Flatheads.

And what’s Oktoberfest without a sing along? Join Dueling Pianos from The Piano Bar for an entertaining, community engaging whoot of a time! 

Swade Diablos                            5:00pm

Blew Reed and The Flatheads   6:15pm

The Piano Bar Dueling Pianos   7:30pm

4. But wait, there’s more!

The Oktoberfest celebration continues at the BIG TENT Beer Garden on the field located at the corner of Central Avenue and NE A Street!  This hopping good beer garden will be open from 3:00pm to 9:00pm. Suds will be served by 4 of our favorite breweries: Social Project Brewery, Bentonville Brewery, Rendezvous Junction Brewery and Bike Rack Brewery.  Hail to the ale!

Kick back and relax with your buddies while enjoying music, trivia, and more!

Will Gunselman            5:00pm

Trivia                             6:30pm

Beer & Hymns                     7:00pm

Following trivia, the crew from Beer & Hymns will take over the big tent for some classic Okto-beer-fest vibes from 7:00-9:00pm

Beer & Hymns, a nonprofit founded by Ken & Casey Weatherford, hosts monthly sing-a-long events that foster community and raise money for local charities. Each event benefits a featured Northwest Arkansas nonprofit, bringing people together to raise their glasses, raise their voices, and raise funds for organizations who are making a difference.

Beer & Hymns is a 501(c)(3) organization and will accept donations on the night to continue funding their vital work in our community.

5. Celebrate the 20th Anniversary of Downtown Bentonville Incorporated!

Downtown Bentonville Incorporated (DBI) is marking a milestone and inviting the community to join in the celebration. To recognize its 20th anniversary, the nonprofit will host a birthday celebration during First Friday on October 7, 2022, to share with the community the joys and challenges of the last 20 years, all while looking forward to the future of Bentonville’s vibrant downtown.  Come by our tent for a treat, balloons, and a festive celebration!

6.  Try some authentic(ish) German and fall foods.

99 problems but brats ain’t 1 of them!

Stop by Downtown Dawgs for mouthwatering brats with tons of toppings! 

Brats aren’t your thing? No problem, check out these other yummy food trucks that will be onsite:

7.  The Oktoberfest Pre-Party!

First Friday kicks off at 11:00am with lunch-hour music. Here are some things that you can expect to see on the square:

  1. Stages Live App presents Lunch Jam Session: Stages.Live, an exciting new app, will host a super cool, local artist "Jam Session" from 11:00am-1:00pm on the AVAD3 Main Stage. Stages.Live is a homegrown live music and events app that's soon to be the go-to app for live events across the country. That's right, NWA has a new tech company! Get Stages.Live in the app stores.   

  1. You asked, we delivered!  Lunch on the Square is back!  Join us at 11:00am and grab your lunch on the Bentonville Square from a variety of food trucks.  Food trucks will remain open until 9:00pm. 

  1. Lunchtime Yoga with Yoga Story is back and will be hosted on the field at the corner of Central Avenue and NE A Street at 12:00pm.  This class is free to the public, but all are asked to bring a mat and water. 

8. Don’t miss the extra-curricular activities…

Free Family Fun Zone:  A First Friday favorite and for good reason! Don’t miss the Free Family Fun Zone in the parking lot in front of the First Baptist Church’s 412 Building on South Main Street. 

The fun zone includes bounce houses, slides, games and so much more!

9.  Break out the Lederhosen!

Dirndls and Lederhosen are not mandatory, but are absolutely encouraged (and will be rewarded).

If you bust out your lederhosen, we’ll provide pitcher-perfect photo opportunities a’plenty.  And our team will hand out prizes for the best Oktoberfest attire.

10. Share with us on social!

Make sure to tag us in your First Friday photos!  We want to see your pets, children, families – even a few food pictures.  

Want to learn more about #downtownBentonville? 

Searching for a restaurant, retail shop, park, gallery, or upcoming event?

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Apple App Store:  https://apple.co/3riquho 

Google Play Store:  https://bit.ly/3rjLRPq