The Holiday Magic. Come feel the spirit of Christmas!

April 3rd


Church Street


we'll be eating

Ice Rink Opens

12PM | Lawrence Plaza

Parks and Rec opens the Ice Rink at Lawrence Plaza. It's a short walk from the Square and you'll find few other fun activies along the way from 4-8pm.

Pictures With Santa

4-6PM | The Five & Dime

First National Bank had a talk with Santa who was overjoyed to come see kids in front of the Walton 5&10 for pictures!

Food Trucks Open

4PM | The Square

We'll get a list put together soon, check back a couple days before.

Live Christmas Music on MainStage



Ken Weatherford-founder of Beer & Hymns to lead Carols


Bentonville Schools Chamber Orchestra


Mayor Orman and DBI to take the stage for the Lighting of the Square

6:00 PM

Lighting of the Square

6:00 PM

Performance by Bentonville West Choir

6:30 PM

Dance Performance by Dhrana Academy of Classical Dance

6:50 PM

"BHS A Cappella Choir ""Carol of the Bells"" and ""Alleluia"" from Brazilian Psalm."


Jenna and the Soul Shakers

When do the lights turn on?

Lights On | 6pm

There's so much anticipation on the Square leading up to the moment the lights turn on. Everyone counts down and then magic fills the air. The square is flooded with people. It's seriously incredible. Bundle up and grab a hot drink.

Interactive Liquid Light Shows!

TJ, the owner of Sweet Dream Creamery does an amazing, interactive, liquid light show. It'll be an awesome twist to what we normally do, without interfering with the lights we all know and love. He'll be set up on the right side of Arvest after the lights go on, to do a show in the street. You'll want to check it out, along with all the other fun activities at the area we're calling Santa's workshop.

I want to sponsor next year!

We have a sponsor cooked up for 2019, but we are avidly looking for one for next year. We can't do the Lighting of the Square without help from sponsors. We all know that a great way to promote your brand is to sponsor something awesome. This event will be no exception. If you'd like to support the community by lending us a financial helping hand, talk to our Executive Director Andrew Heath.

Download Info

Season Vendors

These will be there every time!


We'll add more as they come.

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Local Chef Recipes

2020 Schedule


Home Sweet Home

We're working with our friends at City Sessions to bring some new music and a taste of home to everyone.


Lights Camera Action

We're bringing it all together during the Bentonville Film Festival.



We are thinking of all the most exciting things we can pack into a First Friday for one thriller of a block party.


American Heroes

American heroes come in all different places and ways. This will be the funnest way we can all thank them.


Back To School

It’s that time of year again! We’re turning the Square into a neighborhood block party to celebrate the end of summer and the school season ahead. Come learn about the many different opportunities for school-aged children while enjoying live music, food trucks, and interactive activities for all!


International Art & Culinary Fest

Last year we combined all the cultures we could into performances for the MainStage, but this year we're going a step further and bringing food & art into the celebration.



Pets all over the Square! It'll be like Dog Days but even more wild with animals of all kinds!


See it for yourself.


See it for yourself.

The Route

Starting near the Library, the parade will go north on Main Street until it gets to the Square. Then around the square and backdown 2nd Street.

2019 Market Events


Sat Market Opens

This is the first day of the Bentonville Farmers Market and it's a big deal. We're cooking up some really neat ways to start it off right, but we'll have more on that soon.


Wed Market Opens

The first day of the midweek market located on the Bentonville Square this year.


Kid's Fest

Join us for the most popular kid event of the year! 7th Annual KidsFest headlined by Peppa Pig! Come to a meet-and-greet with Peppa, and stay for photos, crafts with the whole gang, great giveaways, and be the first to watch brand new episodes to be streamed for the first time anywhere! This is in addition to the wonderful birthday party venues and kid focused vendors that will be set up at the event offering fun activities and giveaways!

This is the first Dog Days of the year, a simple event where people bring dogs to the square for competitions and the dog parade. There are literally dog's everywhere! There are free dog treats and you can win some serious prizes for you and your dog.

Head over to the DBI booth in front of the Five and Dime to sign up for competitions like: Best Costume, Most Creative Name, and a Pet/Owner Look-a-like Contest. We have an awesome prize for each winner that you don't want to miss!

Dog Parade / 10am
Dog Competitions / 10:30am

Hundreds of kids bring their bikes and their parents for one epic ride around the square. Before-hand we set up a station to decorate your bike with the stars and stripes. Afterwards we hand out free ice cream until it's gone!

Decorating | 9am
Bike Parade | 10am
Ice Cream Party | 10:30am

People pack the Square for free Yarnell's ice cream on a hot day! There are competitions on the hour and whoever eats the most ice cream wins it free for life! It's messy and awesome.


Dr. Compton Day

Join us for Dr. Compton Day!  It is a FREE educational event for all ages to learn about conservation, environmental stewardship and recreational activities in NWA - all issues that were championed by our founder, the late Dr. Neil Compton. Interactive Conservation Stations, Rock Painting, Music, Ice Cream, Food Trucks & more!

Dog Days is so fun that we do it twice a year. It's a simple event where people bring dogs to the square for competitions and the dog parade. There are literally dog's everywhere! There are free dog treats and you can win some serious prizes for you and your dog.


Nonprofit Day

As a nonprofit ourselves, we think it's important to highlight all the organizations doing great things in the area. We gather as many nonprofits as we can on 2nd Street so you can learn more from them and support one if possible.

In addition to all our great farmers and crafters, artists decorate their booths with the art they work so hard on. Come browse or buy something incredible and support local artists.

Halloween isn't far and this is another chance to wear your costume and hunt down some candy. All our vendors will have some and we're all excited to see the costumes. The Square is usually packed with trick or treaters. Bring a big bag!